We are delighted to forge this ambitious Instagram Tour, the only one so far in Italy and literally, we cannot wait to get started!
We really believe in this adventure with the help of Ilaria Barbotti, the Digital PR and founder and President of Instagramers of Italy. We have involved social Instagramers and the most influential photographers in Europe, to convey to the world the “Travel Culture” of JSH, which is not only made up of hotels in extraordinary places, but the endless possibilities for the discovery of all the riches of our wonderful territories, our history, culture, good food, sports, beaches, spas, and unique style that has made the “Made in Italy” a guarantee of excellence throughout the world.
Our tour will extend throughout our beautiful country, from March to July 2016, in five areas of the country: Veneto, Sicily, Emilia Romagna, Tuscany and Salento. We invited the most influential Iger’s (Instagrammers) from Germany, Switzerland, Austria, France, Denmark, Russia and the UK, who are known to global Iger’s, to challenge us to discover Italian culture and destinations, experiences, unique flavors and... the JCulture, the Culture of JSH Travel Hotels Collection. Together with the local Expert project, we aim to offer original and unique alternatives to tired, traditional tourist routines, instead providing exciting and unexplored characteristics and peculiarities of the different locations, territories, and local cultures. The JSH Local Expert interprets the needs of the demanding guest in advising activities and programs designed to depart from the mass routines, starting from the most classic, typical agendas, to unique and unexpected experiences that are not conventional, combining local cultural knowledge and the discovery of the local culture of the area; historical, cultural, and food and wine.
