JSH Experience Instagram Tour 2016

Giardino di Valsanzibio a Galzignano Terme

#JSHExperience Instagram Tour 2016

With stops in Galzignano, Mount Etna, Milano Marittima Punta Ala and Acaya

After months of organization, planning, development, production and definition of countless logistical and practical aspects, we ended our exciting Instagram Tour, which began in March with the first stage at Galzignano Terme Spa & Golf Resort and concluded in Acaya Golf Resort & SPA, in Puglia in early July. When we thought about a project with Instagram we assumed that Instagram is undoubtedly the company of the moment. A medium that creates more engagement than the other company and allows a picture to reach 400 million people in the world, just think that in Italy the active Instagram users are about 8 million. The fact of linking the project to our world; the world of travel, experience, discovering the wonderful territories of Italy… It was natural.

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GALZIGNANO TERME SPA & GOLF RESORT

Euganean Hills - Veneto

We therefore decided to develop the tour in stages, starting from the north, in Veneto, where the tour began, and descending slowly to the south, to the heel in Salento. Let’s start from Galzignano Terme Spa & Golf Resort, where we had with us different influencers and amazing photographers from all over Europe, such as Michael Schulz directly from Berlin and the Viennese contributors Anas Barros and Guilherme Rosa, or such as Bobby Anwar from Copenhagen. All talented photographers are able to capture the essence of a place in a click. With them and with the help of our Local Expert, we started to discover the secrets hidden in the green of the Euganean Hills, in the wine cellars with tastings, a trip to Arquà Petrarca, a spectacular rowing adventure in Veneto along the Brenta canals, admiring the incredible villas of the architectural heritage of this area, including golf lessons, cooking exhibitions, relaxing thermal baths and a pool party. We wanted to convey to them - and to the world through their images - our travel culture made not only in attractive locations, but also our upscale hotel, to promote the area, the local excellence, the potential of the location, still unknown by many and ready to discover.

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IL PÌCCIOLO ETNA GOLF RESORT & SPA

Etna - Sicily

The Pìcciolo Etna Golf Resort & SPA was the second stage of the tour, in Sicily. After the wonderful experience in Galzignano, we went down to the south along with other big European media influencers, right to the slopes of the volcano Mt. Etna, to discover the mysteries of this place, the red wine, the haunting landscapes upon which stands the majestic silhouette of the great volcano . Also at The Pìcciolo we made sure that our igers discovered firsthand our true Culture Travel, which goes far beyond the sense of hospitality inherent in our country, and focuses on the development of the territory, culture, sport and well-being, and customized 360 ° services. Choosing some tastes from the busy tour schedule, and itineraries offered by our Local Expert, in company with Uwa Scholz from Berlin, Joanna Dunford from London and other Italian igers, we tasted the best wines of the Etna valley in the Gambino cellars, visited the Alcantara Gorge, reached the summit craters of the volcano at sunset, then reaching up to Taormina by boat. It was a fantastic experience told with intensity in the Instagramers images.

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MAREPINETA RESORT

Milano Marittima - Emilia Romagna

In June it was the turn of Milano Marittima. The third stage. Perhaps the most intense and important for us. Knowing for some time that the June 11 would be the date of the big opening event MarePineta Resort, we made sure that the new influencers were invited o arrive at the hotel exactly on that date. Among them, the divine and incomparable katia_mi, an icon in Instagram, one of the most influential creative igers not only in Russia, but of the whole world. She is a conceptual photographer, followed artist, was with us for documenting life inside and outside of this enchanted place just steps from the Adriatic Sea. We planned several tours with the Local Expert, historic boat tours, canoeing adventures discovering the secular pinewood and the ancient salt planes of Cervia, with a stop on the channels for a lunch with typical local piadina. Besides katia_mi, a pseudonym Ekaterina Mishchenkova, there was also her boyfriend Alexei Mavlonazarov, also a talented photographer, Michael Koller from Germany, the Englishman Mike Quyen and many others...

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GOLF HOTEL PUNTA ALA

Punta Ala - Tuscany

Directly from Milano Marittima private transportation, we then started towards the Maremma, to Punta Ala, where this third stage ended with amazing experiences. This stage related to another rich territory, ancient and wonderful. Tuscany. Here, from a vantage point of the Golf Hotel Punta Ala, which overlooks a unique sea and is surrounded by pine trees, we sailed on a sailing boat, tasted the prestigious wines of Cantine Morris, admired a show of the cowboys, the typical Tuscan cowboys, interspersing these routes with succulent lunches enjoyed by the pool, relaxing afternoons in the spa, sunbathing on the beach and a bike tour.

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Acaya Golf Resort & SPA

Salento - Apulia

In early July, among the olive trees of Salento, it ended our tour. Three days with a rich program of excursions and experiences made possible thanks to the help of our Local Expert. We started with new Instagramers specially invited from Germany, London, Vienna, Paris, Italy, to discover this wonderful destination that now appeals to visitors and tourists from all over Europe: Salento. With us, the famous @palomaparrot, @irinahp, @elice_f, @me_and_mango, @capra311. With them, we admired the art of Enzo Buttazzo, the largest local stone sculptor today, admired the transparent waters of the beach by boat, tasted the dishes of Salento, we have been caught by the beauties of Baroque Lecce, and we got lost among the olive trees until you reach one of the most beautiful farms in the area: the Masseria Fossa, with tasting of honey accompanied by tasty cheeses. A final poolside party decreed the official end of #JSHExperience.

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OUR EXCITING INSTAGRAM TOUR

It was a wonderful adventure, made of sharing and discovery, even for us. We had the honor of hosting great artists and photographers, through them, and thanks to their work we have reached a wide audience. And with them we have given value to wonderful territories, too often undervalued, expressing the most of our travel vision that goes far beyond the simple holiday and is closer to a concept of Discovery. With a capital “D”. We are convinced that Italy is still the most beautiful country in the world. So to those who discover us and to those who choose us we offer stays that are unforgettable experiences. We want to give emotions and moments to remember. This is the true meaning of #JSHExperience. And we’re already looking forward to next year...